A personalized shopping assistant that helps repeat marketplace customers document their product and brand selections and aversions.
Repeat marketplace customers struggle to recall their product and brand selections/aversions in an oversaturated market.
Throughout the project, I relied heavily on the design thinking process, a methodology that aims to uncover user needs and preferences in order to create innovative and effective solutions. I broke down my approach into three main phases:
1.
Research & key insights
To gain a deeper understanding of user behavior and preferences, I conducted ethnographic interviews, consumer shop-a-longs, focus groups, and external brainstorming sessions. By analyzing the resulting data, I was able to generate key insights and assumptions about the initial challenge at hand.
2.
Concept development
Based on the insights gathered in the first phase, I generated three core concepts for addressing the challenge. After receiving feedback from stakeholders, we decided to move forward with two of the concepts: a mobile app and a browser extension.
3.
Prototyping & testing
To test the viability of the two concepts, I created low-fidelity prototypes and tested them with users in real-time. Through this process, I discovered that users preferred the browser extension over the mobile app. Armed with this insight, I was able to focus on refining the stand-alone browser extension concept.
Let’s designcreateideate together!
Don’t be shy, drop me a line! Let’s discuss how we can bring your design ideas to life. Whether you’re an established brand looking to implement design thinking methods or a start-up in need of a full brand development package, I’m here to help.
Let’s collaborate to create something extraordinary that truly reflects your brand’s personality and message. Let’s make some magic!
© Hayley Moro Design – 2023
